A Digital agency sells the lot – the whole package: ads, brand, posts, and “the website” in one invoice. That sounds sensible and tidy. However the website, the most important asset is usually the cheap extra in the bundle – built to look pretty, then loaded with sliders, trackers and campaign pictures until a visitor’s phone or laptop crawls. Agencies do not normally build good websites, full stop – because they rely on expensive ad campaigns to do the heavy lifting for a month or two, and the website itself was never built to last.
A website designer is hired for just one job. To build a good, fast, attractive website that will work reliably for years. The designer goes the extra mile, does the research, the SEO, the Google rankings, the AI and keeps the website updated. Small changes are not another “project” but often take a few minutes and are free. The owner can call, email and visit and know the person that keeps it all working. .
Hire marketing companies for marketing. Hire a website designer for the proper site customers still use on Tuesday or in five years, long after the ads stop.
