About Webdesign Matters.

I’ve been building websites for nearly 30 years now, and somewhere along the way I stopped counting – until recently, when I realised I’ve developed 415 websites for people and businesses all over New Zealand. It’s a long list, and a reminder of how many projects, conversations, rescues, rebuilds, and late‑night fixes have shaped what I do.

These days my work is quieter and more focused. I build new websites, repair old ones, and look after the people behind them. A lot of my time is spent rescuing sites that have stalled, broken, or been left unfinished – something I’ve become surprisingly good at. I like taking something that’s not working and getting it running smoothly again.

I also spend time exploring AI, especially where it intersects with website design, structure, and creative problem‑solving. Some of that ends up in experimental projects like Reality Warped; some of it simply helps me think differently about the work I do for clients.

My approach is calm, practical, and reflective. No hype, no pressure, no corporate noise. Just clear communication, steady progress, and a genuine effort to make things easy for the people I work with. My motto has always been simple: be reasonable.

If you need a website built, repaired, refreshed, or simply looked after properly, I’m here to help. I aim to keep things prompt, economical, and stress‑free – and if you just want to talk through your options, I’m always happy to do that too.

If you’d like to know more about me personally, you can visit kenfrance.com.

 

Our motto is always:

Our website design philosophy is: Be reasonable!